BCG matrix is mainly required by the organizations who have more than one product in line competing for the resources. It has a potential of performing a number of different functions which might include strategy, marketing as well as portfolio planning. BCG matrix can be considered as a tool which by the use of effective utilization of growth rate of various product lines produced by any organization in addition with the relative market share assesses the relative strength of specific products in the portfolio of a brand. Usually, the products are divided into four different categories by BCG matrix tool i.e. Cash cows, Stars, dogs and Question marks. • Cash Cows: This is where a company owns a fairly high market share despite the slow-growing industry. These units generate more cash than required for maintenance of the business. • Stars: These, on the other hand, are when a company has a high market share in a very fast growing industry. • Dogs: These are the type of units that show a relatively low market share in a slow-growing industry. In other words, cash generated in enough for carrying out the business. • Question marks: This is usually the starting phase of every new business. The units have a low market share in a high market growth. They, however, retain the potential to grow with time. This division aids in the quick identification of the product that requires attention and ultimately helps in a modification of investment strategy. We have templates available for you that help you in portfolio analysis of the products owned by the organization in real time. These are so handy and easy to use that they require only a minute to set up. After you have completed the matrix this can be used for assessment of the strength of your company and its products portfolio. A SWOT Analysis is a popular tool of the strategic planning which is used to evaluate the Strengths, Weaknesses, Opportunities, and Threats that are involved in any businesses. Use of mind maps allows you to collect a lot of information used for SWOT Analysis, visually structure it and also identify the relationships between different parts of this information. ![]() ![]() SWOT and TOWS Matrix Diagrams solution for ConceptDraw Solution Park combines professional visual advantages of ConceptDraw MINDMAP software and presentation capabilities of ConceptDraw PRO, which together provide a complete work solution. The SWOT and TOWS diagrams, matrices or mind maps produced in ConceptDraw PRO using the predesigned vector objects or filling the ready templates, can be then easily exported to Microsoft Word, Microsoft Visio, Microsoft PowerPoint, Adobe PDF, and many other electronic file formats. The possibility of export makes easy the use of SWOT diagrams designed in ConceptDraw PRO and lets you efficiently collaborate even with people who maybe don't have this software. 1 “Cloud-first, mobile-first”. Intelligent cloud represents one of the solid sources of Microsoft competitive advantage and Microsoft business strategy places a great emphasis on cloud segment of the business. The company aims to achieve USD 20 billion in commercial cloud annualized revenue run rate in fiscal year 2018. The BCG Matrix can be used to determine what priorities should be given in the product portfolio of a business unit. To ensure long-term value creation, a company should have a portfolio of products that contains both high-growth products in need of cash inputs and low-growth products that generate a lot of cash. Unfortunately, CPU speeds increased even faster, so that the problem was not only unresolved, but also exacerbated. Serial processing operating system. Over time, of course, improvements in technology resulted in faster I/O devices. What is SWOT analysis? The SWOT abbreviation is formed from the reduction of four words - strength, weakness, opportunity and threat, on which is based the SWOT analysis. It is a structured planning method that involves the analysis of the situation within a company, as well as analysis of external factors and the situation on the market. SWOT analysis emphasizes that the strategy must to combine the internal capabilities and external situation the best way as possible. The use of SWOT analysis allows to systemize all available information and apply this clear picture to make informed decisions concerning to your business development. In fact, SWOT analysis is an intermediate step between the formulation of goals and the statement of problem. The main goal is a sustainability and improvement of efficiency of business functioning.
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